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Product 9. 7. 2026 · 3 min read

Describe Your App Idea Without a Spec: Plan It With Vera

You don't need to write a spec to start on TalkIDE. Describe your app idea to Vera, answer a few questions and walk away with a plan and a clickable mockup.

TM
The Mara team
Product

Most people start a new project by describing what they want and hoping the result matches what was in their head. TalkIDE works differently. Before any code gets written, you can talk your idea through with a Business team led by a persona named Vera, and walk away with an actual plan and a clickable mockup of your app.

Meet Vera

Vera opens the conversation on every new project. Instead of asking you to write a detailed spec up front, she asks a handful of clarifying questions about the idea itself: what it does, what kind of data it needs to keep track of, how the pieces relate to each other.

The exact questions depend on the project. If you were building something like a recipe collection app, for example, Vera might ask what you want to store for each recipe and how you want to organize or tag them. A different idea gets a different conversation, shaped around what that project actually needs.

From conversation to a real plan

Vera does not work alone. Once she has enough context from your conversation, two teammates turn it into something concrete.

Vera summarizing the plan and handing off to Nora and Remy

Nora, the Business Analyst, works out the details behind the idea: how the pieces fit together and what the underlying plan should cover.

Remy, the Mockup Designer, builds a real mockup of the app: actual clickable screens you can click through, not a written description of what the screens might look like.

A clickable mockup Remy produced from the plan

By the time this stage is done, you are not looking at a bullet list of requirements. You are looking at something that resembles the app you asked for, and you can react to it before a single line of code exists.

Handing off to build

Once the plan and mockup feel right, you hand the project off to Mara, who leads the IT team. Mara’s team, Iris, Theo, Eli, Nia and Kai, picks up everything the Business team put together and builds the working app from it.

This hand-off is the point where planning turns into building. The IT team is not starting from a blank page. It starts from a brief that already reflects the thinking you did with Vera, Nora and Remy.

Already know what you want? Skip ahead

Not every idea needs a planning conversation. If you already know exactly what you want to build, you can skip Vera entirely and start directly with Mara. In that case, Mara begins from an empty conversation, with no assumptions carried over, and builds from your description directly.

Both paths are available on every project. Which one you take depends on how much shaping your idea still needs.

FAQ

Do I need a spec to start?

No. You talk to Vera in plain language, and she asks the questions a spec would otherwise have to answer: what the app does, what it needs to remember, how the pieces relate. You do not open a blank document first.

What if I don’t know what I want yet?

That’s what the conversation is for. Vera’s questions are built to surface the shape of an idea you haven’t fully worked out. You don’t need a finished picture in your head before you start talking. If you’d rather see how the questions turn into something clickable, read how the mockup gets built from those questions.

Why this matters

Describing requirements cold to a single AI agent works, but it leaves a lot of room for the result to drift from what you actually meant. Shaping the idea first, and seeing it as a real mockup before any build work starts, closes that gap early, when it is still cheap to change your mind.

That is what the Business team is for: turning a rough idea into a plan you can see, before you commit to building it.

Ready to try it? Start a new project at talkide.app, or read the full step-by-step walkthrough of this whole flow in our docs.

#product#planning#ai team
TM
The Mara team
Product · TalkIDE
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